Roofcaster

RoofCaster is a vehicle-mounted digital advertising platform that turns car rooftops into smart

Graz, Austria

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Overview

Phase

MVP

Team Size

Industries

Advertising & MarketingIndustrial Technology & IoTInformation & Communication TechnologyMobility & Smart TransportationSoftware & SaaSTelecommunication & Networking

Impacts

Innovation & Technology TransferMedia & Information Literacy

Open Positions

What Drives Us

Mission

Our mission is to build the future of mobile digital out-of-home advertising by turning vehicle rooftops into smart, location-aware ad displays that help advertisers reach real-world audiences while creating new income opportunities for drivers and fleet owners.

Problem

Outdoor advertising is often expensive, static, and difficult to measure. Local businesses struggle to reach people in specific areas without committing to costly billboard campaigns, while drivers and fleet owners have unused vehicle space that generates no income. RoofCaster solves this by turning vehicle rooftops into smart, mobile digital ad displays with location-aware campaign control, secure playback, and proof-of-play reporting.

Solution

RoofCaster transforms vehicle rooftops into smart, location-aware digital ad displays. The platform allows advertisers to run flexible local campaigns on moving vehicles, while drivers and fleet owners earn additional income from unused rooftop space. With GPS-based targeting, secure playback, offline operation, monitoring, and proof-of-play reporting, RoofCaster makes outdoor advertising more mobile, measurable, and accessible.