Treenia

Treenia streamlines domain name search and multi-platform social media registration, providing business optimization tools that enable, empower, and evangelize entrepreneurs—giving them the voice and presence to be heard across the digital landscape effortlessly.

During my time at GIC, I observed the struggles entrepreneurs face when choosing domain names, often exploited by ISP bots and brokers. This motivated me to develop a solution that alleviates these pain points, driving me to create Treenia to offer meaningful, transformative opportunities for business branding.

After extensive research, competitive analysis, and testing assumptions, I identified key gaps in the domain name and branding space. This led to the creation of Treenia. Cofounder Michael L. Clark, CMO, and I have thoroughly iterated, planned, vetted customer discovery, and validated a beta with lean startup methodology—to develop a scalable and repeatable business model solution with unique competitive advantages.